Franchise operation KFC in China

Author: Xiayao Xiuzi
Publisher:
Publish Date: 2006-12-01
Features: Do you know the rules of chain stores and franchising? How do franchisors prevent others from changing their names once they learn the secrets? Does protecting the interests of the parent company mean protecting your own interests? How can you be both the owner of the parent company and your own franchisor? The positioning of a franchisor is not the same as its status; positioning has no patent. The mysteries of chain stores and franchising are all in this book! Wang Dadaong, a US-based Chinese, has accumulated 40 years of experience in the restaurant chain industry and has played three trump cards in his lifetime: KFC, Rogers, and Lotteria.