Enterprise Capability Strategy Competitive Advantage Operations Based on Customer Value

Author: Wang Xiqiu
Publisher:
Publish Date: 2006-06-01
Features: Corporate capabilities, especially their core capabilities, are essential conditions for a company to gain competitive advantages. How to accurately quantify corporate capabilities and how to identify and analyze the state of core capabilities are important issues that need to be addressed in the theoretical research and practice of corporate capability theory. In view of this, based on the views of many famous Chinese and foreign scholars that corporate capabilities must be valuable and that companies must maintain a match between their own capabilities and customer needs, the author primarily conducted the following research: Quantitative analysis of corporate capabilities from the perspective of value, establishing a customer value-based corporate capability vector analysis model; Mechanism analysis of the value determination of corporate capabilities; Utilizing the customer value-based corporate capability vector analysis model, quantitative methods for identifying and evaluating core capabilities and quantitative methods for analyzing core rigidity from the perspective of capability value. Finally, the author used the above research findings to conduct empirical and comparative studies on Haier Air Conditioner and Hisense Air Conditioner. The author's innovative perspective and unique approach make this book a valuable gift for entrepreneurs and readers interested in expanding business management.