Comprehensive Summary of Key Points in Business Administration and Key Question Bank

Author: Guo Guoqing et al. (Editor-in-Chief)
Publisher:
Publish Date: 2006-12-01
Features: This book is closely aligned with the newly promulgated "Comprehensive National Unified Examination Syllabus for Master's Degree Application by in Business Administration" by the State Council Academic Degrees Committee, and is written based on the author team's extensive experience in pre-examination tutoring. It integrates authority, targeting, completeness, and practicality, reflecting the principles of question setting and the latest examination trends of the Business Administration Comprehensive National Unified Examination. It aims to help candidates, under the circumstances of scattered time and heavy work pressure, quickly and effectively grasp all key and difficult content of the exam, familiarize themselves with the question types, and improve their examination techniques in a short period. The book is divided into four parts: "Principles of Management," "Corporate Strategy Management," "Marketing," and "Financial Management." Each part is strictly compiled according to the new examination syllabus's question-setting rules and examination requirements, and the question bank is fully simulated to match the actual examination papers, highlighting the key and difficult points of the exam. Each question is accompanied by detailed explanations, greatly facilitating the study of. It is a practical and authoritative examination preparation book. This book is suitable for candidates taking the Comprehensive National Unified Examination for Master's Degree Application by in Business Administration, as well as for postgraduate entrance examinations and professional title examinations in business administration. It can also serve as a reference book for teaching in higher education institutions.