Google's Seven Successful Lessons

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Features: A plain and unassuming search engine that has been around for only 6 years has sparked a global "search" fever, becoming synonymous with web search. It not only defeated the crowded Yahoo but also posed a serious threat to the software industry giant Microsoft. This book reveals the secrets of Google's success:
· Breaking rules and setting new trends
· Surpassing competitors with better products
· Treating the entire world as a lab for continuous improvement
· Always prioritizing customer experience
· Success through sharing
· Attracting top talent by all means
· Making big money without resorting to dirty tricks