Industrial Development of Cultural Resources

Author: Lü Qinghua
Publisher:
Publish Date: 2009-06-01
Features: The core proposition of this book is the industrial development of cultural resources; the core viewpoint is that cultural resources are the foundation of industrial development, industrial development is the extension of cultural resources, and the industrial development of cultural resources (with a focus on investment and sustainable operation) forms the real cultural industry. In addition to the introduction and theoretical review, the main content of this book includes the general theoretical foundation, forms, and essence of the industrial development of cultural resources, investment, and its sustainable operation. The basic method of this research is dialectical materialism and historical materialism. This book emphasizes the "neutralization" innovative thinking method, which involves the "neutralization" of theoretical argumentation and practical argumentation, deductive reasoning and empirical induction, and comparative research and case studies. The main innovations of this book include: for the first time, proposing the proposition of "the industrial development of cultural resources" from the foundation that determines the survival and development of the cultural industry; classifying the cultural industry into six categories based on the characteristics of cultural resources and their industrial development; redefining the meaning of cultural resources, laying a solid foundation for theoretical research and practical operations in the cultural industry; proposing a modern investment thinking model for the industrial development of cultural resources based on customer value management theory; from the perspective of sustainable development, establishing the guiding principles and theoretical foundation for the operation of the industrial development of cultural resources, and systematically elaborating the sustainable operation model of the industrial development of cultural resources. The core proposition of this book is the industrial development of cultural resources; the core viewpoint is that cultural resources are the foundation of industrial development, industrial development is the extension of cultural resources, and the industrial development of cultural resources forms the real cultural industry; the main content is the theoretical foundation, forms, essence, investment, and sustainable operation of the industrial development of cultural resources.