Real estate marketing

Author: Wang Aimin
Publisher:
Publish Date: 2006-12-01
Features: This book comprehensively and systematically introduces the theory and practice of real estate marketing, covering not only the basic content of real estate marketing but also its main strategies. The book emphasizes a balance between difficulty and accessibility in its content and strives to combine theoretical knowledge with practical applicability. The book is divided into twelve chapters, each with clearly stated learning objectives, chapter summaries, key terms, and typical examples, accompanied by exercises for reference. As a textbook for ordinary universities and colleges, it can serve as a professional teaching material for undergraduate and graduate students in engineering management, as well as for management personnel and researchers in real estate enterprises.