Brand has Value -- China Brand Value Report 1995-2004

Author: Wang Jing (Editor-in-Chief)
Publisher:
Publish Date: 2006-02-07
Features: "Brand Has Value: 1995-2004 China Brand Value Report" is a brand value assessment report on China jointly led by Mr. Ai Feng and completed after 10 years of research by Beijing Famous Brand Asset Appraisal Co., Ltd. It is also the first book in China to use quantitative analysis methods to study the connotation and development patterns of famous brands, boasting high content value. The research objectively records the process of China's most valuable brand research, forming data-supported brand research reports with macro-level guiding significance based on the analysis of large amounts of data from famous brand enterprises and economic indicators across various industries nationwide. This study includes the annual China Brand Value Reports over the past 10 years, the most valuable brand evaluation method in China that has never been fully disclosed, references to international related brand value rankings and methods, precious photographs of corporate visits, stories related to brand value rankings, news reports reflecting the trajectory of this work, expert articles, and transcripts of interviews, seminars, and discussions organized by us that have never been published before. The editor-in-chief of this study is Ai Feng, Vice President of the China Enterprise Federation and a renowned economic theory expert in China. Wang Jing, General Manager of Beijing Famous Brand Asset Appraisal Co., Ltd., serves as the Executive Deputy Editor-in-Chief and the main author. As the founder and practical operator of China's most valuable brand evaluation research, this book is launched on the occasion of the 10th anniversary of the most valuable brand in China, serving as a to mark the milestone and sharing the experiences and journey over the past 10 years with readers.