Telecom Winner: A Strategic Case Study of a Frontier Market

Author: Hu Yong
Publisher:
Publish Date: 2006-05-08
Features: The author conducted in-depth interviews with Guangdong Mobile over a period of two years, uncovering changes that were once considered unbelievable in a monopolistic industry. Through this book, the author aims to show readers how Guangdong Mobile, as a leading enterprise in a cutting-edge market, has broken free from the traditional image of a state-owned enterprise and is at the forefront of reform. In terms of writing, the book employs a "Four-Frame Strategic System," dividing strategic content into four indispensable components: first, strategy and objectives; second, operations and foundation; third, processes and measurement; finally, the system's "software"—culture and behavior. A good enterprise should ensure that objectives adapt to market changes, strategies support objectives, processes support strategies, and corporate culture provides support for the other three. A good business leader should strive to achieve alignment among these four points. If an enterprise's four components are well-aligned, it can operate at maximum efficiency; if analysts understand these four aspects of the enterprise, they can accurately predict its future trajectory and, in turn, gain insights into the overall industry trend. This book is not written for telecom industry professionals. Instead, it holds broader aspirations, aiming to showcase the economic, social, and cultural impacts of this telecom revolution through an "exemplary" analysis of a leading enterprise in a cutting-edge market. The book also holds significant reference value for the management of enterprises in other service industries. Target Audience: Telecom industry managers, managers of other service industry enterprises, and students of telecom-related fields.