Public Relations and Etiquette Cultivation Reader

Author: Ma Xiaohong
Publisher:
Publish Date: 2006-12-30
Features: This book is a textbook for secondary vocational and technical schools in China, serving as a practical manual on etiquette knowledge. The book is divided into two parts: Public Relations and Etiquette Cultivation. The Public Relations section includes three chapters: Overview of Public Relations, Conducting Public Relations Activities, and Basic Requirements for Public Relations Personnel. The Etiquette Cultivation section includes three chapters: Emphasizing Etiquette to Become a Popular Youth, Etiquette in Daily Life, and Etiquette in Formal Settings.
Introduction: This book is a textbook for secondary vocational and technical schools in China, serving as a practical manual on etiquette knowledge. The book is divided into two parts: Public Relations and Etiquette Cultivation. The Public Relations section includes three chapters: Overview of Public Relations, Conducting Public Relations Activities, and Basic Requirements for Public Relations Personnel. The Etiquette Cultivation section includes three chapters: Emphasizing Etiquette to Become a Popular Youth, Etiquette in Daily Life, and Etiquette in Formal Settings.