Marketing eloquence training

Author: Li Hongmei, Editor-in-Chief
Publisher:
Publishing Date: 2007-01-01
Features: This book concisely and comprehensively covers topics closely related to marketing professionals, such as social eloquence, public relations eloquence, business negotiation eloquence, sales eloquence, and speech eloquence. It analyzes the personality traits that successful marketing professionals should possess. The book integrates knowledge, practicality, and fun, featuring simplified theories, colloquial language, enhanced practical training, additional games, and self-assessment sections. It helps readers learn the art of speaking and master eloquence skills in a relaxed manner. This book can serve as a teaching material for students and teachers of commercial majors in secondary vocational schools, as well as a training textbook for adult education and corporate employees, or as a self-study guide for those seeking to improve their verbal communication skills. The book is also accompanied by an electronic teaching reference package (including a teaching guide and electronic lesson plans), details of which can be found in the preface.