Efficient Promotion Training

Author: Zhang Shaohua, Editor-in-Chief
Publisher:
Publish Date: 2006-12-01
Features: Based on the principle of education oriented to employment set by the Ministry of Education, and in line with the increasing emphasis placed by enterprises on promotional activities and the high demand for promotional talents, this book aims to train students in practical skills for promotional positions. Starting from the basic concepts of promotion, it concisely describes the application methods and techniques of eight major promotional tools: traditional promotion, roadshow promotion, conference marketing, telemarketing, business events, corporate internal publications, DM and POP advertising, and in-store promotional staff. The content of this book is innovative, highly practical, and operation-oriented. Through learning, students can quickly master various promotional skills that are very valuable to enterprises, helping them adapt to their jobs and improve their performance. Each chapter is also accompanied by practical exercises and reading materials to facilitate students in solidifying their knowledge and broadening their horizons. This book can serve as a textbook for vocational schools and colleges in marketing, modern logistics, and e-commerce, as well as for related fields such as automotive, real estate, apparel, and home appliances. It is also highly suitable as a training manual for corporate employees and self-study material for sales personnel. Additionally, this book is accompanied by an electronic teaching reference package (including a teaching guide and electronic lesson plans), details of which can be found in the preface.