Interactive TV in the Digital Age

Author: Tan Zhaohui, Fu Long
Publisher:
Publish Date: 2007-01-01
Features: Television is one of the most important scientific inventions of the 20th century. With the technological innovation of digital technology in every aspect of traditional analog television, from production, transmission, to reception, people's interest in the interactive functions of television systems has grown increasingly strong. Interactive television has emerged on the basis of digital television. We can understand interactive television as a service that not only provides viewers with electronic program guides, video on demand, games, and television shopping on the television platform but can also be combined with the internet to offer data value-added services such as email and web browsing. This book is divided into 6 chapters: Chapter 1 introduces the general development of interactive television; Chapter 2 introduces four representative service types of interactive television; Chapter 3, starting from the basic principles of television, introduces the technical foundation and transmission platform of interactive television systems; Chapter 4 explores the profit models of interactive television; Chapter 5 introduces the principles of interactive interface design from the perspective of service promotion, targeting viewing habits, communication habits, and visual characteristics; the final chapter discusses the production and software development processes of interactive television programs through case studies.