Mengniu Secrets - (3rd Edition)

Author: Sun Xianhong
Publisher:
Publish Date: 2006-10-01
Features: Starting from scratch, it grew by 292 times in 6 years anded to the top of the China's Top 100 Growing Enterprises! At only six or seven years old, Mengniu has endured too many hardships and created too many glories! Behind the curtain, what is the true face of Mengniu? Undoubtedly, the "Mengniu Phenomenon" has become a focal point for many entrepreneurs, managers, scholars, media, consumers, and even onlookers. The two authors of this book are core members of Mengniu's management team. As witnesses to Mengniu's growth, they deeply feel a sense of responsibility to lift the curtain of Mengniu and conduct a thorough summary and organization of its successes and failures, transforming the vague and chaotic into the clear and transparent. The book starts from Mengniu's development history, business model, and culture, providing a comprehensive perspective on Mengniu's roller-coaster growth trajectory, and strives to extract universal principles that can inspire business managers and even ordinary people. The first part provides a detailed outline of the "Mengniu Phenomenon," vividly showcasing the entrepreneurial spirit of Mengniu's people while revealing many little-known internal secrets, making it highly readable. The second part summarizes Mengniu's business model and elaborates on the 25 principles that have contributed to its current success, each serving as a golden rule that managers can learn from. The third part explains Mengniu's culture and clearly proposes the idea that "culture is the second productivity," offering food for thought for Chinese business managers. Is this book a legend of entrepreneurship, an epic of enterprise, or a management classic that triumphs through wisdom and is comprehensive in its methods? It is certain: This is a work that shakes the soul and stimulates the mind!