Promotional Brochure Design - Commercial Promotion Design Manual: Commercial Promotion Design Manual

Author: Jianming Nan
Publisher:
Publish Date: 2006-11-01
Features: With the increasingly fierce market competition, commercial promotion design has gradually become the mainstream of graphic design. This book is jointly planned by China Youth Press and Graphic, a renowned art book publisher in Japan, and edited by Jianming Nan, a senior expert in commercial promotion design from Japan. It is divided into five parts: promotional brochure design, flyer design, flyer layout design, DM design, and color design. It comprehensively introduces the development history, creative methods, design practices, and production processes of commercial promotion design, and showcases hundreds of classic creative cases in commercial promotion. It is a complete and authoritative international textbook for commercial promotion design. In this volume, the author focuses on explaining the important role of promotional brochures in commercial promotion and the theoretical knowledge of their design and production process. By analyzing more than 30 outstanding cases, the author presents the latest design concepts and techniques for promotional brochures to readers, making it the best reference manual for art college students and professional designers.