Tourist Area Development and Management - (Second Edition)

Author: Swobrock
Publisher:
Publish Date: 2006-10-01
Features: This book is a comprehensive textbook on the complex topic of scenic areas (especially artificial scenic areas). It elaborates on the process of scenic area development and explores some major issues involved in scenic area management. It comprehensively examines the role of scenic areas in the entire tourism industry, discusses the issues involved in developing new scenic areas, and elaborates on the challenges faced in scenic area management. The book is easy to understand and contains many practical ideas for scenic area development and management. Tourism students can learn about the role of scenic areas in the tourism industry through this book; hospitality students can learn management skills for specific types of tourism products; business school students can enjoy applying management theory to a specific service field. Define the concept of scenic areas, examine the role of scenic areas in the entire tourism industry, analyze scenic area products and markets, and outline the business environment of scenic areas. Discuss the issues involved in developing new scenic areas, including feasibility studies, funding, project design and management, etc. Elaborate on the challenges faced in scenic area management, such as marketing, financial management, operational management, and human resource management.