Penetration Marketing (Second Edition)

Author: (USA) David B. Yurek, translated by Chu Yanyan, Zhao Jinlan
Publisher:
Publishing Date: Not available
Features: Introduces the concept of penetration marketing and explains its applicability and effectiveness for all businesses, especially small and medium-sized enterprises (SMEs). Helps marketing professionals define market objectives and gain a comprehensive understanding and grasp of the marketing strategies they need to implement. Provides convenient and practical reference solutions for SMEs when they need to choose a market approach to solve problems. Discusses all the combinations of penetration marketing strategies that marketing professionals can adopt in any market situation.