Key Retail Customer Management (Category L)

Author: Xie Peng
Publisher:
Publish Date: 2006-11-01
Features: This book comprehensively elaborates on all aspects of key retail customer management starting from the principles. For business personnel with rich practical experience but lacking theoretical knowledge, it serves as a way to "format" and enhance their experience. Beyond theory, the book also provides numerous examples and practical tips, making it a great tool for self-improvement and refreshing knowledge. The book is rich in practical significance and offers many new insights. If you want to become an excellent Key Account Manager and wish to advance in this highly challenging and passionate field, I recommend you read this book carefully and apply the useful theories it contains. In terms of practicality and accessible theory, this is a rare and excellent book on key customer management in China. The "Dual Cycle Model" is very helpful for salespeople to understand the management of key customer business from a "holistic" perspective.