Key Retail Customer Management (Class I)

Author: Xie Peng (Compiler)
Publisher:
Publish Date: 2006-11-01
Features: This book comprehensively explains all aspects of key retail customer management starting from the principles. For business personnel with rich practical experience but lacking theoretical knowledge, it serves as a way to "format" and enhance their experience. Beyond theory, the book also provides numerous examples and practical tips, making it an excellent tool for self-improvement and refreshing knowledge. The book is rich in practical significance and offers many new insights. If you want to become an outstanding Key Account Manager and wish to advance in this highly challenging and passionate role, I recommend you read this book carefully and apply the useful theories presented. In terms of practicality and accessibility, it is a rare and valuable book on key customer management in China. The "Dual Cycle Model" is particularly helpful for salespeople to understand the management of key customer business from a "holistic" perspective.