Author: None
Publisher:
Publish Date: None
Features: China is the world's largest transforming market. With a good team and advanced marketing models, it can quickly generate sales revenue exceeding tens of billions. This book primarily studies the "salesperson-customer" relationship issues in different work contexts. It advocates a comprehensive development approach. Simply being familiar with one context is enough to make a living, but it definitely does not qualify one as a qualified high-speed marketing warrior. A company that is only familiar with one context is also not a qualified high-speed marketing company. This book focuses on introducing the different organizational, management, and personnel sales combination techniques in the four major contexts of "Heaven, Earth, Humanity, and Home."
Heaven refers to the information decision network, the overall planning and oversight aspects;
Earth refers to customer service center promotional techniques;
Humanity refers to field sales, one-on-one selling, professionalized sales processes, and sales scripts;
Home refers to creating an atmosphere in training centers and employee service centers and team building.
Finally, a "Latticework Chapter" brings in public relations, advertising, corporate culture, and other content, like a hidden thread, connecting all the systems together.
High-speed marketing (up and down)
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