Market Management

Author: Mei Qinghao
Publisher:
Publish Date: 2001-08-01
Features: As an MBA textbook, this book is guided by the brand-new concepts of modern marketing and conducts an in-depth and comprehensive analysis and introduction of various aspects of modern marketing. It emphasizes both theory and practice, introducing a large number of cases, some of which are based on the marketing practices of Chinese enterprises. Each chapter includes discussion questions and case analyses. At the end of the book, there is a bilingual glossary of important terms. For MBA students and a broad readership engaged in marketing theory research and practical work, this book holds significant reference value.