Differentiated marketing

Author: Feng Liyun, Li Yingshuang, Ren Xiyuan
Publisher:
Publishing Date: 2006-10-01
Features: How to conduct differentiated marketing? What kind of differentiation can meet the increasingly complex marketing environment faced by current enterprises? This book provides answers to these questions. By combining the trends of internet and technological development and application, it provides a detailed analysis of the important role and impact of technology in promoting differentiated marketing. The content on the investment expectations of differentiated marketing in the book provides financial support for readers to correctly implement differentiated strategies. The book is comprehensive in structure and rich in content, focusing on both in-depth theoretical analysis and practicality. It reflects some of the latest research findings in the field of marketing both domestically and internationally, while also aligning with China's national conditions and corporate development requirements.
The book begins by analyzing the challenges brought by the changes in the era and environment from a global perspective, taking the diversity of consumer demand as the starting point for studying differentiated marketing. By summarizing the characteristics and consumption trends of current consumers, it points out that the main approach for enterprises to address these characteristics is through differentiation, and it provides a detailed introduction to the main methods of differentiated marketing—product differentiation, brand differentiation, and promotional differentiation—to help readers quickly grasp the methods and tools of differentiated marketing.
Since the realization of differentiated marketing is closely linked to modern information technology, the book combines the trends of internet and technological development and application to provide a detailed analysis of the role and impact of technology in promoting differentiated marketing. The content on the investment expectations of differentiated marketing in the book provides financial support for readers to correctly implement differentiated strategies.
In summary, we strive to make the book comprehensive in structure and rich in content, focusing on both in-depth theoretical analysis and practicality, reflecting some of the latest research findings in the field of marketing both domestically and internationally, while also aligning with China's national conditions and corporate development requirements. At the end of each chapter, we have arranged case studies and reading materials to inspire readers, and have also provided several thought-provoking questions for readers to consider and as teaching aids.
This book can serve as a training manual for corporate marketing managers, as well as a textbook or reference book for marketing majors, business administration majors, and related disciplines in colleges and universities. This book can serve as a training manual for corporate marketing managers, as well as a textbook or reference book for marketing majors, business administration majors, and related disciplines in colleges and universities.