CS Research and Practice in Residential Commercial Housing Development (Real Estate Series)

Author: You Jianxin, Chen Qiang
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Features: This book introduces the main content of CS (Customer Satisfaction) theory and elaborates on the specific application of CS strategy in residential housing development, including CS planning, investigation, evaluation, and improvement; customer complaint management; establishing a customer satisfaction index system; using CSI research and evaluation methods, etc. This book is a theoretical work in China that applies CS research to the field of residential housing development. It has unique advantages in evaluating the superiority and inferiority of real estate development project plans and helping real estate development companies to promptly correct their development plans. The book has innovative concepts and is illustrated with images, making it suitable for reference by personnel in real estate development companies, real estate consulting and planning agencies, and architectural design units.