Sales Force Unique Selling Proposition

Author: Li Xiaojuan
Publisher:
Publish Date: 2007-01-01
Features: This book provides a detailed analysis of the "Unique Selling Proposition" (USP), thoroughly explaining to readers how crucial the USP is in the product sales process. A unique proposition makes it difficult for customers to forget the product, highlights the unique selling points of the product, and creates highly persuasive advertising. This book will guide product marketers to identify the sales proposition that can be recognized by buyers from the product's personality, thereby attracting potential customers.