Crisis Public Relations: Retrospective and Comments on Typical Cases of Crisis Public Relations in China

Author: You Changqiao
Publisher:
Publish Date: 2006-10-01
Features: With the increasing intensity of brand competition and the gradual improvement of media supervision and economic regulations, more and more brand crises have emerged in the public eye. The frequency of these crises, their impact, and the scope they affect indicate that Chinese brands have entered a high-risk period for crises. In fierce market competition, the ability to prevent crises and successfully manage crisis communication after they occur is crucial for the survival and prosperity of businesses. Learning from the past is essential for the future. This book focuses on reviewing 67 influential and representative brand crisis cases that have occurred in China since 1991. Through numerous real-life examples, it presents the experiences of successful brands and the lessons of those who failed, providing business managers with insights to enhance their understanding and ability to handle crises. It is worth mentioning that this book creatively proposes the "5S" principles of crisis communication and the "Ambush from All Sides" strategy, offering managers efficient action guidelines. These guidelines not only help managers prepare for crises in advance but also provide guidance during crisis management, enabling businesses to turn "crisis" into "opportunity." This book is a systematic and comprehensive collection that analyzes major corporate crisis communication cases over the past 15 years, filling the gap in domestic crisis management case studies and creatively proposing the "5S" principles of crisis communication and the "Ambush from All Sides" strategy.