Rapid Transformation: Process Innovation in the Global Information Technology Industry

Author: By (US) Benham Tabriz
Publisher:
Publish Date: 2006-08-01
Features: Countless books and articles come into view and are soon forgotten, like fleeting smoke. Only a few works endure in people's memories, and this series belongs to the latter. This book conducts a specialized study on the speed of organizational product development, addressing traditional misconceptions about it and proposing conclusions and recommendations on how to accelerate product development and construction. The author first introduces the concepts of the "Intensive Model" and the "Experiential Model." The research in this book shows that rapid product development is often associated with cross-functional teams, highly interactive practical methods, and a focus on testing. Additionally, having a strong project leader is also crucial for rapid product development. The conclusions of this book are based on research conducted on many multinational companies, and its findings have been widely referenced and proven effective by multinational companies over the past decade. The main arguments of this book were first published in 1995 and received the Academic Contribution Award from the Journal of Management Science in 2001. This award is given to papers that have had a significant impact on subsequent theoretical development and management research five years after their publication. In a letter to the author from the journal's editor, it was written: "Your paper is not only one of the most frequently cited papers among all those published in 1995 (in the fields of strategy, marketing, organization, and operations management), but its influence is even more profound, playing a decisive role in the formation of adaptive theory and our understanding of product innovation governance."