Business Negotiation and Communication Skills (Second Edition)

Author: Pan Xiaojue, Xie Chengzhi
Publisher:
Publish Date: 2006-08-01
Features: The business world is like a battlefield, though it lacks the sight of swords and flames, it is full of contests of wisdom and courage. Business competition is often reflected in business negotiations. This book, through a large number of vivid case analyses, concisely and clearly elaborates on the basic theories and skills of business negotiation, such as: how to bid, how to counter-offer, how to make concessions, how to sign contracts, and how to formulate negotiation plans, how to know oneself and the enemy, how to arrange the agenda and environment, and how to use various negotiation techniques. Compared to the previous edition, this second edition of the book has increased by over 100 pages in length, supplemented with more examples, provides deeper explanations of certain concepts and principles, and presents a more comprehensive description of the problems that may be encountered in business negotiations.