Tourism Agency Management: 21st Century National College Tourism Planning Textbook

Author: Han Yong, Editor-in-Chief
Publisher:
Publishing Date: 2006-09-01
Features: This book is compiled based on the review of numerous domestic and international literature on travel agency management, and it emphasizes the absorption of the latest research findings in the tourism academic field, demonstrating strong theoretical depth. The book pays special attention to the emerging trends in the travel industry and innovatively incorporates them into travel agency management textbooks, proposing new management models such as travel agency crisis management and strategic management. Additionally, the book highlights the application of cases in classroom teaching, incorporating many representative cases to facilitate instruction and reflect its practicality. Based on the operations of basic travel services, the book is divided into 12 chapters. It can serve as a required textbook for tourism management majors in higher education institutions and also as a reference book for professionals in related industries.