Introduction to Western Journalism (Third Edition)

Author: Li Liangrong
Publisher:
Publish Date: 2006-06-01
Features: This book objectively and systematically elaborates on the historical development of Western news and communication, the current state of news and communication in major Western countries, the fundamental theories followed in news and communication, the management and operation of media, the relationship between media and society, the transformation and future trends of news operations, and the impact of new communication technologies on the development of news media. Its analysis is incisive, and its evaluations are on the mark. It holds practical significance for comprehensively and dialectically understanding the essence and shortcomings of Western news and communication theory and practice, providing us with warnings and references in the process of abandoning the outdated and embracing the new, and for advancing China's news and communication industry in a timely manner. This book can serve as a textbook for the discipline of news and communication, as well as a reference for professionals in the field to improve their skills and knowledge.