Innovation and Entrepreneurship -- New Version

Author: (USA) Drucker, Peter F., translated by Zhang Wei
Publisher:
Publish Date: 2002-09-01
Features: This is a book with practical value, not just providing introductory knowledge. Instead, it discusses what innovation and entrepreneurship are, as well as when and why to engage in innovation and entrepreneurship, through the narration of policy and decision-making, opportunities and risks, institutions and strategies, staffing, wages, and bonuses. This book is divided into three parts: (1) Innovation in Practice; (2) The Practice of Entrepreneurship; (3) Entrepreneurial Strategy. Each part covers a different aspect of innovation and entrepreneurship, rather than a stage. The first part, Innovation in Practice, views innovation as a purposeful activity and a discipline. It first tells us where and how entrepreneurs can seek innovation opportunities. Then, it discusses the key considerations in developing an idea into a self-sustaining business or service organization. The second part, The Practice of Entrepreneurship, focuses on the institutions capable of engaging in innovation. The third part, Entrepreneurial Strategy, discusses how to successfully introduce an innovation into the market. This is a book with practical value, not just providing introductory knowledge. Instead, it discusses what innovation and entrepreneurship are, as well as when and why to engage in innovation and entrepreneurship, through the narration of policy and decision-making, opportunities and risks, institutions and strategies, staffing, wages, and bonuses. This book is divided into three parts: (1) Innovation in Practice; (2) The Practice of Entrepreneurship; (3) Entrepreneurial Strategy. Each part covers a different aspect of innovation and entrepreneurship, rather than a stage. The first part, Innovation in Practice, views innovation as a purposeful activity and a discipline. It first tells us where and how entrepreneurs can seek innovation opportunities. Then, it discusses the key considerations in developing an idea into a self-sustaining business or service organization. The second part, The Practice of Entrepreneurship, focuses on the institutions capable of engaging in innovation. The third part, Entrepreneurial Strategy, discusses how to successfully introduce an innovation into the market.