Art Management -- Beijing Dance Academy "Fifteen-Year" Plan Textbooks

Author: Lü Yisheng
Publisher:
Publish Date: 2004-09-01
Features: Based on years of experience in art management, the author references modern economic management, MBA programs, and relevant published works in China, combining practical teaching to write this book. Starting from the fundamental principles of modern management and their applications, guided by modern art management concepts, the book conducts detailed research on basic approaches through information management, goal management, planning management, administrative management, legal management, and incentive mechanisms. It also comprehensively explores preventive decision-making theory and methods, the application of systems engineering in art management, art intermediaries, intermediary institutions, domestic and international marketing of art, and the cultivation and skills of art managers at various levels.