Chinese Graphic Design: Advertising Design (2)

Author: JIN Daiqiang, Editor-in-Chief
Publisher:
Publish Date: 2002-09-09
Features: "Advertising Design" is the second volume of this design series. This book includes approximately 200+ advertisements from newspapers and magazines, organized into six chapters. It traces back to a review of advertising in China during the 1920s, and uses recent examples of Chinese advertising to elaborate on issues such as advertising media, design, creation, and advertising planning. It also quotes the works of renowned Hong Kong advertising professionals to discuss professional experiences in advertising creation.