Research on the Competitiveness of Chinese Publishing Enterprises

Author: He Jianfeng
Publisher:
Publishing Date: 2004-02-01
Features: Research on publishing should primarily be applied research, and the author has well grasped this characteristic in this book. With a focus on practical issues in the development of the publishing industry and an emphasis on the competitiveness of publishing enterprises, the author provides an initial exploration of the competitive landscape of China's publishing industry from perspectives such as the macro competitive environment, industrial organization, product market, corporate organization, and human resources. In the analysis, the author pays attention to widely applying theories and models from Western economists and management scholars, proposing some innovative propositions. This book is revised based on the author's doctoral dissertation and is one of the first publishing projects supported by the Hubei Provincial Publishing Research Fund. The book is divided into six parts: "Introduction," "The Macro Competitive Environment of China's Publishing Industry," "Intra-Industry Competition and Industrial Organization Optimization in China's Publishing Industry," "The Core Competitiveness of China's Publishing Enterprises—Products and Markets," "The Source of Core Competitiveness in China's Publishing Enterprises—Human Resource Strategy and Organizational Change," and "Conclusion."