Management—Principles and Methods (Fourth Edition)

Author: Zhou Zengduo
Publisher:
Publish Date: 2005-01-01
Features: This series of university management textbooks is planned and published by Fudan University Press. Based on years of teaching practice in relevant departments of Fudan University, Nanjing University, Shanghai Jiao Tong University, Zhejiang University, Soochow University, Jiangxi University of Finance and Economics, and other institutions, the series invites leading professors from various disciplines to lead the selection process. The series establishes core courses, continuously revises and updates them, and promptly incorporates new knowledge and courses in a "rolling open" format. Since its publication, the series has been widely adopted by over 200 institutions of higher learning for undergraduate and MBA programs, becoming the preferred textbook for faculty and students and enjoying universal acclaim. Management is one of the most rapidly developing and profoundly impactful disciplines in modern history, significantly influencing socio-economic progress. Faced with the era's call for management, the authors comprehensively and systematically discuss the principles and methods of management in this book.
The third edition of this book is divided into seven parts—General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Studies—with a total of 22 chapters. In addition to summarizing and absorbing the essence of management thoughts and methods established by people in various socioeconomic activities throughout history, each chapter includes cases, discussion questions, reading tips, and thought-provoking questions. The book emphasizes the principles of systems, human-centeredness, responsibility, and efficiency in management, using this innovative approach to guide the development of its content.
This book is a textbook designed for faculty and students of management and economics majors in institutions of higher learning. It is also suitable for training programs for management personnel, plant managers, and factory directors. It is one of the "University Management Textbook Series" published by Fudan University Press.