Color Theory -- Color Design and Color Matching

Author: Zhu Jieying (Editor)
Publisher:
Publishing Time: Not Available
Features: Color science is a discipline that conducts theoretical research on color phenomena and color applications within the visual field. It serves as the foundation for painting creation and art design. Since the 21st century, human society has witnessed the increasingly important role of color, this ever-changing spirit, in various aspects of life—from product packaging to advertising design, from fashion design to architectural decoration. This book is the culmination of years of creative and teaching practices by Professor Zhu Jieying, an internationally influential expert in the field of color science. On one hand, the author provides scientific arguments and detailed explanations of color principles, essence, and color matching, covering the fundamental aspects of color. On the other hand, he conducts systematic research on color applications across different fields, including corporate logo color design, advertising color design, architectural color design, and fashion design. Additionally, he offers a macro perspective on color from a sociological standpoint. This book holds significant academic and practical value. It can serve as a textbook for color science in professional art institutions while also providing guidance on color application for daily life and corporate advertising and promotional planning.