Informational Graphic Design (Second Edition)

Author: Compiled by Chen Jun of RockPort Publishing, USA
Publisher:
Publish Date: 2006-03-01
Features: This book showcases visually striking images through a unique editorial concept, presenting works that are both grand and clear, accurately conveying the intended message. The fundamental yet challenging skills a graphic designer must possess include: capturing inspiration and information, and the ability to create "readability" in visual images for the audience. Moreover, this ability is equally rooted in innate factors and acquired learning. If these skills are neglected, even a technically skilled designer can at most be labeled as a "technician." With breathtaking visual images and concise, precise text, this book comprehensively explains the theories hidden behind visual images, guiding readers through the mountain range of fine graphic design works: from the design of signs and logos to advertising packaging and promotional materials. It reveals the concepts and secrets behind the design of each work... This book combines practicality with artistry, featuring both distinct theory and practical introductions, showcasing the successful journeys of designers from various fields who have become masters of visual translation. It is an invaluable specialized book on visual communication design...