Marketing must have a way.

Author: Zhang Ying, Zhang Deyou (editors)
Publisher:
Publish Date: 2006-12-01
Features: Whether it's a company or a country, as long as there is an organization, there must be corresponding politics. For a company, domestic politics focuses on management and improving efficiency, while foreign politics aims to solve marketing challenges and expand markets. Marketing is the core issue that determines a company's success or failure, yet how many companies are stuck, helpless, or even at their wit's end when faced with the question of "how to successfully market." This book focuses on a company's "foreign politics" – how to effectively market products; it is clear-cut – marketing has a way! It explains the "exciting jump" of a commodity, which refers to the seven steps from commodity to money: marketing team building, strategy formulation, information research, logistics support, publicity strategy, distributor management, and accounts receivable control. Logically rigorous and concise in length, it provides business managers with ideas and examples for marketing operations.