How to Successfully Open and Operate a Bar

Author: Huang Xudan, Deng Yanyu
Publisher:
Publish Date: 2003-08-01
Features: Opening a bar has become very popular, and the market competition is also fierce. Nowadays, customers are becoming more mature, even "well-informed," and they can tell if the drinks are sufficient or if the offerings are good. It's hard to fool them because there are so many choices. If a bar fails to meet their needs, customers will choose a place they think is more suitable. We wrote this book because we believe the market needs a reference guide on how to open a bar. There are more and more people opening bars now, but many only know the surface of what a bar is about and not the deeper aspects. How can we make customers feel happy and comfortable when they visit our bar? We believe that the design of the bar is key. This book explains everything from funding, business strategies, location selection, decoration, to the common equipment used in bars.