Japanese-English-Chinese -- Comprehensive Cases in International Marketing Management Three-language comparison: Comprehensive Cases in International Marketing Management (Three-language comparison)

Author: Wu Yimin
Publisher:
Publish Date: 2003-08-01
Features: With the arrival of the new century, foreign economic exchanges have become increasingly frequent, and corporate operations have further internationalized. As the level of internationalization of corporate operations increases, global international marketing continues to develop. In corporate management and international marketing activities, communication with foreign entities is extremely important and essential. The ability to communicate accurately and appropriately will directly impact the success of a company's overseas ventures and its progress in entering the international market. Against this market backdrop, versatile professionals proficient in multiple foreign languages and familiar with international marketing management are becoming increasingly sought after. This book is specifically designed to meet this market demand and is written for a broad audience of Japanese and English enthusiasts aspiring to become advanced, multifaceted talents.