Honda Fengyun

Author: Lian Jinjian
Publisher:
Publish Date: 2003-06-01
Features: This book explains the spirit of Honda and analyzes how HONDA achieved a profit of 640 billion yen in a year during a sluggish economic period. It also reveals the behind-the-scenes story of the termination of the 40-year partnership between Japanese Honda and Taiwan's SYM. With a staggering profit of 640 billion yen and a post-tax profit of 372 yen per share, Honda Motor's stock price remained between 4,200 and 6,000 yen during Japan's economic downturn. Amidst Japan's sluggish recovery and the global economic downturn, Honda's remarkable strength drew attention and curiosity: How did Honda achieve this? However, at the height of Honda Motor's momentum, the company decided to terminate its partnership with Taiwan's SYM Industrial, a 40-year partner and its overseas key partner. What conflict led to the breakdown of the two parties? With separate ventures, who might emerge victorious first? The secrets of Honda Motor's success are absolutely worth savoring for business professionals (regardless of company size). Especially its unique corporate culture and management style can make business owners rethink: What kind of management philosophy, beliefs, and vision can gain recognition based on the characteristics of the industry the company belongs to? What kind of corporate mission and purpose can unite the team and allow the company to thrive? Please see this book for a detailed analysis of the spirit of Japanese Honda and the rise and fall of its 40-year partnership with Taiwan's SYM!