Advertising production

Author: Jin Jiaju et al
Publisher:
Publish Date: 1999-09-01
Features: This book integrates theory with practice, systematically and comprehensively introducing the principles, characteristics, requirements, techniques, and creative and aesthetic demands of advertising production. The book is divided into ten chapters, covering topics such as advertising production principles, the use of color, graphic advertising production, graphic advertising text production, newspaper and magazine advertising production, image production in graphic advertising, graphic advertising printing, radio advertising production, television advertising production, display advertising production, and advertising drama production.