Advertisement Management

Author: Bao Chunyi
Publisher:
Publish Date: 1999-09-01
Features: This book is one of the teaching series for advertising majors in higher education institutions and advanced training textbooks. Based on the "Advertising Law of the People's Republic of China," it combines theory and practice to elaborate on the management of advertising operations, advertiser management, advertising content management, advertising activity management, advertising media management, advertising management for special commodity advertisements, advertising illegal acts and enforcement, and advertising industry self-discipline and social supervision. It also collects several regulations on advertising management issued by national administrative agencies for industry and commerce, aiming to provide readers with a comprehensive understanding of the management of the advertising industry. The book has a complete system, rational structure, detailed content, and is easy to understand.