Big Idea: Rediscovering the Vitality of the Future of Enterprises

Author: Robert Jones
Publisher:
Publish Date: 2003-01-01
Features: In the absence of economic differences, customer emotional logic will inevitably become the only important corporate driving factor. — Robert Jones (Robert Jones) In this clear, insightful, and provocative book, Jones analyzes fifty of the world's biggest ideas and interviews the people behind them. Through their experiences, he tells you how to find, spread, and manage your own big ideas.