Negotiation and Sales Techniques Terraced Synchronous Training

Author: Yang Shengyou et al. (Editor-in-Chief)
Publisher:
Publishing Date: 2005-10-01
Features: The "Terrace" series of self-study guidance books are written by authoritative experts invited by the National Self-Study Examination Question Setting Research Center of Beijing Tihe Education Research Institute. These experts come from prestigious institutions such as Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, China University of Political Science and Law, Beijing Foreign Studies University, Wuhan University, East China Normal University, Zhejiang University, Nankai University, and Shandong University. The books are meticulously crafted to align with the "Self-Study Examination Syllabus" and "Designated Textbooks," following the learning characteristics and patterns of self-study while guided by important theories in educational measurement. They are specifically designed as supplementary study guides for students preparing for the exam. This book is a revised edition of the accompanying guidance book for the designated textbook "Negotiation and Sales Techniques" (Marketing Major - Associate Degree) of the National Higher Education Self-Study Examination. The basis for the writing and revision of this book is the newly compiled Designated Textbook "Negotiation and Sales Techniques (：Negotiation and Sales Techniques Self-Study Examination Syllabus)" by the National Higher Education Self-Study Examination Guidance Committee. The key foundational work for the revision-specific content includes: 1. In-depth analysis and research on the requirements of the examination syllabus and the new question-setting spirit. 2. In-depth analysis and research on the question types, score distribution, answer requirements, and scoring standards of the new unified question-setting examination for higher education self-study. 3. Extensive analysis of the problems encountered by self-study examinees in learning and actual test-taking, providing targeted comprehensive guidance and synchronous training. The structure and notable features of this book: 1. The book follows the syllabus's prescribed knowledge points and ability level requirements as a guideline, organizing chapters accordingly. All knowledge points in each chapter are compiled into synchronous exercises in various question types, accompanied by reference answers. The writing aims to achieve a balance between breadth and depth, highlighting key points. 2. Carefully designed mock tests, selected from the book and aligned with the syllabus requirements, serve as "predicted" questions that reflect the exam trend to some extent while also assessing students' mastery of the course. 3. Includes the new national unified examination questions and reference answers. Students can stay updated with the development trends of the new national unified examination questions. After studying this book and practicing with national unified examination papers, students can scientifically conduct self-assessment, self-evaluation, and self-adjustment of their study direction, addressing weaknesses and gaps to achieve twice the result with half the effort.