Market Research and Forecasting: Passed in sync with the Yan Yuan

Author: Chen Si'en, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book is a supplementary guide for the self-study exam of "Market Research and Forecasting" in the National Higher Education Self-Study Examination.
Basis for Compilation: 1. The "Self-Study Examination Syllabus for Market Research and Forecasting" issued by the National Higher Education Self-Study Examination Guidance Committee; 2. The textbook "Market Research and Forecasting" compiled by the National Higher Education Self-Study Examination Guidance Committee (Wuhan University Press, edited by Che Li and Hu Yuli).
Features of the Book: 1. Organized according to the new format and the assessment knowledge points and ability levels specified in the exam syllabus, with chapters structured accordingly. Each chapter includes a key point analysis, and all possible assessment knowledge points in each section are compiled into newly formatted synchronous follow-up strengthening exercises to help candidates solidly and accurately master the chapter content. 2. Provides explanations and examples for the key and difficult parts of each chapter, along with solutions to recent exam questions. Each chapter also includes a knowledge network diagram, which offers practical guidance for candidates to comprehensively grasp the textbook content, master key and difficult points, and correctly answer various question types. 3. The appendix includes two sets of newly formatted mock exams, one set of newly formatted full-length exams, and reference answers, allowing candidates to stay updated on the new exam trends and directions. To ensure your success in the exam, we recommend using this book in conjunction with the "National Higher Education Self-Study Examination Standard Pre-test Volume" published by Xueyuan Press.