Author: Zeng Dao
Publisher:
Publish Date: 2002-10-01
Features: Hu Xueyan, a great merchant of ancient China, is both familiar to modern business people and well-known to many who are interested in business. His life was indeed extremely unique and complex. He was a condensed representation of the development of merchant operations in China's feudal society and also marked the end of the old traditional merchants, paving the way for the emergence of new-style merchants in China. In Hu Xueyan's view, there are three or four types of "" (power or trend), such as human power, business power, and the overall situation. His famous saying is, "Where there is power, there is profit." It seems that "" serves the purpose of profit. Broadly speaking, Hu Xueyan had many methods for leveraging "," but they all boil down to the three key principles: "Observing the trend," "Creating the trend," and "Following the trend." The subtleties of this cannot be fully explained here; one must experience it through the book. Hu Xueyan was indeed a master of leveraging "," because to him, "" was everywhere, in every aspect. A businessman who can observe, create, and follow the trend as Hu Xueyan did would surely become a great merchant. This is precisely the purpose of this book in exploring Hu Xueyan.
Hu Xueyan leveraged the momentum to deploy twelve winning strategies
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