Advanced E-commerce Tutorial

Author: Hong Tao
Publisher:
Publish Date: 2003-04-01
Features: The main theme of this book is that e-commerce is the development direction of trade in the 21st century, which runs through the entire book. Based on this theme, the book discusses the emergence and development of e-commerce, its fundamental knowledge, analyzes different types of e-commerce enterprises, introduces some basic technologies and facilities of e-commerce, and studies aspects such as the payment system, security system, and legal protection of e-commerce. It explores the eight major issues and bottlenecks in the development of e-commerce, provides specialized introductions and discussions on the practical aspects of business informatization and online stores, studies electronic taxation, online insurance, and online securities, and elaborates on the impact of the internet economy on traditional business theories. It also introduces various theories of e-commerce, such as Moore's Law, Gilder's Law, and Metcalfe's Law. The book discusses the development trends of e-commerce in the 21st century and objectively analyzes representative e-commerce cases, both internationally renowned and domestic ones, such as online agricultural orders, online tourism, online exhibitions, online logistics, electronic ports, internet cafes, and more. This book differs from other specialized books and tutorials in that it is not just an introduction to e-commerce technology but also places greater emphasis on business and e-commerce management, the research of e-commerce profit models, and how enterprises can apply e-commerce. The book focuses on new theories and achievements in e-commerce, the accuracy of e-commerce data, and the reliability of sources. Colleagues engaged in e-commerce theory and practice can find many hotspots, difficulties, and highlights of e-commerce research in this book, thereby continuing their research and exploration. Therefore, the author has named it "Advanced E-commerce Tutorial."