Corporate Image Introduction (Second Edition)

Author: Liu Guangming
Publisher:
Publish Date: 2003-04-01
Features: Dr. Liu Guangming from the Institute of Industrial Economics, Chinese Academy of Social Sciences, published "Introduction to Corporate Image" in February 2002. At the request of a broad readership, the second edition is released this year. This book primarily discusses the theory and cases of corporate image introduction. This revised edition adds new theories and implementation methods of corporate image introduction from both domestic and international perspectives.