Intercultural Communication in Global Workplace

Author: (USA) Peter, (USA) Warner
Publisher:
Publish Date: 2003-01-01
Features: In the 21st century, with the accelerated development of global economic integration, the business environment of enterprises has undergone profound changes. Among these, the cultural environment, as an important aspect of the business environment, is becoming increasingly diverse. The differences brought by cultural diversity have become the largest obstacle to internal management and external expansion of enterprises. How to achieve smooth communication across different cultures has become the key to the successful operation of enterprises under the context of economic globalization. Linda Beamer, a professor in the Marketing Department at California State University, USA, and Irisl Varner, a professor in the Management and Quantitative Methods Department at the University of Illinois Business School, are experts in American culture and business communication. They have engaged in teaching, research, and consulting work in many countries (including China) and have extensive international experience. Among them, Professor Linda Beamer served as the chair of the Cross-Cultural Committee of the American Business Communication Association and has a special interest in communication issues in China; Professor Irisl Varner is currently the president of the Business Communication Association. Their co-authored book, "Intercultural Communication in a Globalized Environment," uses numerous examples to comprehensively discuss the cultural characteristics and communication methods of different regions and countries. It is the first to combine pure cultural communication theory with international business practice, forming a brand-new concept of intercultural business communication and proposing a series of practical communication principles and techniques. This book focuses on the cultivation and improvement of communication skills and is highly practical.