Media Capital Market Perspective

Author: Cao Peng, Wang Xiaowei (editors)
Publisher:
Publish Date: 2001-09-01
Features: For media professionals, it is essential not to overlook capital. For investors, it is crucial not to ignore the media and the relationship between media and the capital market. The connection between media and capital is not only a major practical issue but also a hot topic of interest in the capital market. The success or failure of media operations in capital, as well as the impact of capital injection into media, are all critical considerations. This book serves as a reference guide for domestic research on media and capital, combining informativeness, theoretical depth, foresight, and practicality.