Media Competitiveness (Core Strategy for the Development of Chinese Media)

Author: New Century Media Grand Vision
Publisher:
Publish Date: 2005-02-01
Features: In an increasingly competitive market environment, the issue of media competitiveness is a focal point for both the academic and industry communities of media. This book begins by analyzing the basic concepts of media competitiveness, elaborates on the evaluation theories of media competitiveness, and preliminarily constructs an evaluation index system and analytical model for media competitiveness. It provides theoretical foundations and operational methods for media to track, monitor, and assess their own competitiveness status. From the perspective of media competitiveness management, the book proposes a media competitiveness strategy based on core capabilities, discussing strategic means and paths for media to identify and cultivate their core competencies. The entire book offers insightful perspectives, concise language, rigorous logic, and a comprehensive system, making it the first monograph in China to conduct a thorough, systematic, and in-depth exploration of media competitiveness. It holds significant reference value for both media researchers and business managers.